Smart sustainability brand management
The home for your company sustainability communications
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of companies today still don’t communicate their sustainability in a clear and understandable way to their stakeholders.
Consider BeCause your new home for your Sustainability Information Management.
By integrating sustainability best practices into your product and service innovations you are increasing the availability of sustainable products and services that don't compromise on quality, price or performance.
You have the certifications. You have the reports. Now you have the platform to influence. Advance your sustainable products or services by working in partnership with consumers and other key stakeholders to better influence partners and their choices.
Utilize your BeCause insights and adapt products, services, processes and business models so that they better serve your sustainable brand aspirations.
The probability of selling to a new customer is 5-20% vs. 60-70% for an existing customer.
Loyal customers are worth 10 times as much as their first purchase.
Your TAM is finite = limited land to burn on one-off sales. Plus, happy customers are contagious.
It costs 6 times more to attract a new customer than to retain an existing one.
Sustainable Unilever subbrands (e.g. Ben & Jerry’s and Dove) are growing 69% faster than the rest and delivered 75% of its turnover growth.
68% more willing to share Purpose brand content on social media (compared to traditional companies).
85% (of Gen Z) likely to switch to a cause brand from a non-cause brand, when aware (vs. 70% Millennial average)
67% prefer to work for socially responsible companies
66% would switch from a product they typically buy to a purpose brand
55% (across 60 countries) willing to pay more for products and services provided by socially and environmentally impactful companies.
79% more loyal to purpose brand (if affecting experience)
73% are more willing to defend purpose brands in case of misstep
The whole purpose of our company is to help the world (…) So the only way to future-proof it is to always know and show we are in line with customer expectations.
In doubt about which plan suits you? Let us ask you the right questions to determine how to best help you communicate your sustainability journey.
We have created plans to allow companies of all sizes, types and in all industries to best gather, organize, distribute information regarding their sustainability journey.
Don’t miss a sustainability beat! Explore news, lifehacks, tutorials, deep-dives, success stories and much more revolving around the intersection of sustainability in the everyday market life.
